In a move reshaping how brands approach digital advertising, Revenue Arc — the agency known for its AI-powered programmatic ad platform — is expanding its services to include free management of Google Search and YouTube ads. The offering signals a significant evolution for the company, moving it from a niche programmatic partner to a full-fledged omnichannel performance engine.
Like its programmatic services, the new offerings have zero platform or management fees.
With the addition of fully managed Search campaigns across Google and Bing, along with strategically integrated YouTube video ads into broader CTV and video strategies, Revenue Arc is giving brands and agencies the rarest commodity in marketing: more results for less cost.
“Brands and agencies are tired of layered costs and overcomplicated vendor stacks,” says Andrew Barrow, founder of Revenue Arc. “We built a model that strips out the fluff and just delivers.”
From Cost Center to Conversion Engine
Revenue Arc’s expanded offering includes:
- Google and Bing Search Ads — fully managed
- YouTube video ads — aligned with CTV campaigns
- $0 management or platform fees
- Access to a proprietary performance tech stack and data layer
By eliminating management fees, Revenue Arc enables clients to reinvest their media budgets directly into performance, rather than overhead. This is a radical departure from the norm in a time when brands are scrutinizing paid media budgets more than ever. It’s a transparent, results-focused approach designed for modern marketers who demand both efficiency and accountability.
This strategy has already proven effective with direct-to-consumer startups and established brands alike. Mack & Rex, Vella Clean, and Aptera are just a few of the companies quietly growing behind the scenes with Revenue Arc’s help. The agency also substantiates outcomes for other media agencies, operating as a white-labeled extension of their teams and helping them win new clients while reducing internal headcount.
The agency’s no-fee model is not only about cost savings — it’s about performance efficiency. Every campaign is powered by Revenue Arc’s proprietary tech stack, which integrates AI-driven insights, strategic targeting, and real-time optimization to maximize conversions and streamline execution.
Built by a Marketer Who’s Seen It All
Photo Courtesy: Revenue Arc
Behind Revenue Arc is Andrew Barrow, an experienced digital advertising strategist whose career began when he coded his first website on Geocities at age 12. Since then, Barrow has worked with major agencies and iconic brands including Best Western, The Home Depot, Verizon, The CW, Universal Studios, and Focus Features.
He has also led advertising technology innovation at companies such as Penske Media, Lonely Planet, and MediaMath — experiences that directly informed the development of Revenue Arc’s platform, known as Ma. This AI-powered growth engine was designed to provide startups and growing businesses with access to the same level of firepower as enterprise players, without the traditional costs.
Barrow’s mission extends beyond agency work. He also volunteers with the Small Business Administration’s SCORE program, hosting monthly sessions to help entrepreneurs harness digital and AI-driven marketing.
A Platform Built for the Modern Marketer
At its core, Revenue Arc is designed to meet the needs of performance-focused brands in an era where budgets are tight but expectations are higher than ever. With a simplified offering that spans programmatic, Search, YouTube, Social, and CTV — all optimized for ROI — the agency positions itself as a one-stop shop for modern marketers who need results without the bloat.
“We’re not just another media vendor,” Barrow adds. “We’re the engine behind some of the biggest players in brand advertising and agency-driven campaigns.”
As the digital advertising landscape becomes increasingly fragmented, Revenue Arc’s approach of no-fee, full-service media management may be precisely what today’s marketing leaders are looking for: transparency, simplicity, and results that drive meaningful impact.
By eliminating barriers and making omnichannel advertising more accessible, Revenue Arc is not just expanding services — it’s rewriting the rules of what clients should expect from an agency partner. Get your free consultation here.
Disclaimer: The information in this article is for general informational purposes only. While efforts are made to provide accurate details, there are no guarantees of success or specific outcomes. Results may vary, and readers should not rely solely on this information when making decisions. Always seek professional advice for personalized guidance.
Published by Jeremy S.
