In today’s fast-paced digital era, the need for keynote speakers to adapt and thrive in an increasingly interconnected world has never been more crucial. Establishing a strong online presence through the strategic use of social media platforms such as LinkedIn, Twitter, Instagram, Youtube, and Facebook has become an essential aspect of building and maintaining a successful speaking career.
We talked to Aaron Knipp, founder of Cicospace (credibility and modern pr firm for keynote speakers), to provide an in-depth exploration of the techniques employed by leading keynote speakers to maximize their presence on various online platforms. This is what we’ve learned:
LinkedIn: The Ultimate Landing Page
Top keynote speakers are increasingly turning to LinkedIn as their primary platform for interacting with leads and exhibiting their content, including videos, articles, and speaking engagements. By consolidating all interactions and content on LinkedIn, keynote speakers can create an all-encompassing landing page for their personal brand – a tactic that has proven to be indispensable for industry leaders.
Twitter: A Knowledge-Sharing Hub
Forward-thinking keynote speakers are utilizing Twitter as a creative hub to share their expertise, providing valuable content for their audience by tweeting about their daily learnings. Through the platform’s useful monitoring tools, transforming popular tweets into content for other platforms has yielded exceptional results for these speakers, paving the way for continued growth and influence.
Content Repurposing: A Key to Wider Reach
Savvy keynote speakers recognize the immense potential of repurposing content to engage a wider audience. By reimagining popular tweets and posts as engaging carousels and repackaging stage footage as short-form content, speakers can distribute their material across multiple platforms that cater to short-form videos, such as Instagram, LinkedIn, and Facebook. This innovative approach not only breathes new life into their content but also nurtures valuable connections with a growing network of potential clients, further enhancing their reach and impact.
Educational Videos: A Gateway to Greater Value
Producing in-depth educational videos allows keynote speakers to offer more value to their audience while showcasing their expertise. Sharing these videos on platforms such as TikTok, Instagram, Facebook, and YouTube helps speakers reach a diverse range of viewers. This fusion of value-driven content and strategic sharing paves the way for speakers to boost their impression and solidify their position as industry leaders in their field.
The Impact of Long-form Content
Long-form content, such as sizzle reels and signature story videos, has emerged as a critical asset for keynote speakers aiming to solidify their authority. Sharing these videos on platforms like YouTube and LinkedIn ensures that they garner the attention and recognition they deserve, ultimately attracting more speaking engagements.
Utilizing LinkedIn Articles
Crafting well-researched articles on niche topics and publishing them on LinkedIn has proven to be a highly effective strategy for keynote speakers. This approach not only enhances a speaker’s LinkedIn profile but also brings their content to the forefront of Google searches. By sharing articles and tagging relevant individuals, speakers can secure increased exposure for their personal brand – a strategy that has been met with considerable success.
Summary
Leveraging each platform’s unique features and targeting the right audience, speakers can create a strong online presence that resonates with their target market, creating a dynamic online presence that captivates their target audience, and ultimately leading to new speaking opportunities and business growth.
“You are going to be spinning in circles trying to create new content for every single platform; try taking core concepts of value from signature stories and repurpose to what each platform demands.” – Aaron Knipp
If you are a keynote speaker and want to learn more about how Cicospace is helping Keynote speakers raise engagement in their already established platforms as much as 10x, we’d recommend going over to Cicospace.com
