By: Jacob Maslow
Holiday sales can be an incredibly lucrative time for any company. That being said, how well you fare during the holiday season will ultimately boil down to your marketing strategy. One effective way to get more customers onboard is to send out a mass mailer. But how can you make sure that your mass mailer hits your target audience and encourages them to buy something from your company? Here are six tips for creating a mass mailer to jumpstart holiday sales that will help you hit your target goals.
Make Your Envelopes and Ads Fun and Exciting
People get a ton of mail that’s plain, and they may simply skip over it as they might think it’s spam mail or other unwanted mail items. Taking the time to work your advertising somewhere onto the outside of your mail can draw people to your mass mailer and encourage them to open it. Just like a mass email needs a compelling subject line, your mail should feature something on the outside that will draw the addressee in.
Create a Sense of Urgency
Holiday sales are fleeting, and it’s important to remind your target customer of this fact. If they don’t experience a sense of urgency when they’re looking at your offerings, they may put off any purchases until it’s too late and then decide not to buy anything because the prices are back to normal. Take care to use language that compels them to take action while they have the opportunity.
Advertise Some of Your More Popular Products
There’s nothing wrong with advertising niche products. However, there’s a reason why certain products are winners. Place a greater emphasis on your most popular products to drive action. If customers come across more niche products and decide to buy those as well, that’s a bonus.
Make It Sound Personally Tailored
It can be hard to personally tailor mass mailers, but it’s as simple as knowing your customers’ names and adding a sentence or two that makes them feel that you care about whether or not they get a deal when they shop with you. When customers feel valued, it can make a world of difference in how your business is perceived and whether they continue shopping with you.
Include Additional Deals and Promotions People Can Take Advantage of
When the holidays roll around, people expect deals. So, why not give the people what they want? Add additional deals and stellar promotions that will get new customers through the door. If they love what you have to offer, they’ll come back even when the holiday sale run has ended.
Work With a Mass Mailing Service for Better Results
Mass mailing can be difficult to make happen on your own. Fortunately, you can turn to a mass mailing service for help. You focus on the advertising, and they’ll help ensure that your messaging reaches your audience.
Mass mailing can be a great way to promote holiday sales and expand your customer base. Consider the tips above to help you navigate the holiday season successfully.
Published By: Aize Perez