PETs R US, a Chicago-based brand founded by Yulia Petrus, is rooted in her commitment to ethical and cruelty-free practices. The brand derives its name from Yulia’s last name, Petrus, emphasizing her personal dedication. As a prominent blogger with a substantial Instagram following, Yulia started showcasing her new unique designs to her followers. But there is no success without putting in dedication, effort, and hard work, no matter how many followers you have. The COVID-19 period posed significant challenges for PETs R US, leading to production halts and a temporary lack of buyers. However, as society adapted to the pandemic, Yulia navigated these obstacles, and the company is currently thriving with the introduction of new designs every season.
PETs R US, deriving its name from Yulia’s last name, Petrus, embodies her personal commitment to the brand. As a blogger with a substantial Instagram following, Yulia initially began showcasing her unique designs to her dedicated audience. However, she emphasizes that success is a result of dedication, effort, and hard work, irrespective of the number of followers one may have.
The inception of PETs R US was inspired by Yulia’s vision to create a brand that not only fulfills the fashion needs of pets but also advocates for compassion and ethical treatment of animals. As a fervent animal lover, she aimed to offer stylish attire to pets while ensuring their comfort and safety. Central to the brand’s philosophy is a commitment to supporting animal charities, driven by Yulia’s belief that no pet should endure suffering.
The COVID-19 period brought forth significant challenges for PETs R US, leading to production halts and a temporary lack of buyers. However, as society adapted to the pandemic, Yulia navigated these obstacles with resilience. Currently, the brand is thriving with the introduction of new designs every season, a testament to Yulia’s ability to evolve and adapt to changing circumstances.
Looking into the future, Yulia envisions PETs R US as a comprehensive destination for all pet needs. The goal is to establish a one-stop shop where pet owners can find everything for their furry companions. The brand plans to expand its range to include not only clothes and accessories but also stylish cozy beds, carriers bags, toys, and more. Yulia emphasizes a commitment to maintaining the same level of quality for pets as one would for family members, using high-quality, eco-friendly materials and ensuring cruelty-free practices.
Reflecting on the difficulties in starting her business, Yulia candidly shares the challenges she faced. Lacking experience in managing this type of business, she learned valuable lessons from her own mistakes. The balancing act between a full-time job and her brand was demanding, prompting her to make the crucial decision to resign and devote herself entirely to PETs R US. Financial stability remained elusive, and the responsibility of handling everything from profit and loss to team recruitment became solely hers. Challenges with suppliers, delivery delays, and the continuous demand for attention contributed to unrelenting stress.
In a competitive landscape, Yulia believes that joy in one’s work shifts the focus from others to the genuine love for what is being created. What sets PETs R US apart is its unwavering dedication to quality, ethical practices, support for animal charities, and a commitment to sustainability. These factors collectively position the brand as exceptional within the pet industry, making it a beacon of compassion and innovation.
Yulia Petrus’s journey with PETs R US encapsulates the transformative power of passion, dedication, and a commitment to ethical business practices. As she continues to evolve and expand her brand, Yulia stands as an inspirational figure, proving that fashion, compassion, and sustainability can seamlessly coexist in the dynamic world of pet care.
Published by: Aly Cinco