By: Kevin Smith

With over two decades of experience in Russia’s event industry, Zhanna Vasenina has cemented herself as a trailblazing general producer and pivotal in the field’s evolution. A significant milestone in her career was establishing the national award “Event of the Year” in 2011, which has since become the standard of Russian event organization culture.

Zhanna Vasenina’s producer credentials boast over 900 successfully executed events, each marked by innovation and excellence. Her visionary leadership has elevated industry standards and fostered creativity and professionalism among event organizers nationwide.

Under her stewardship, the “Event of the Year” award has grown to symbolize excellence and achievement in event management, attracting participants and spectators nationwide. This prestigious event is a testament to Zhanna Vasenina’s dedication to advancing the art and science of event planning in Russia, making her a revered figure in the industry and beyond.

Pioneering Innovation

In 2002, Zhanna joined IQ Marketing, a move that proved pivotal in shaping her career. As an Event Planner, she was instrumental in projects that garnered international acclaim, winning two Gold Lions at the prestigious Cannes Advertising Festival. These achievements underscored her creativity and ability to deliver exceptional results under pressure.

In 2002, Zhanna joined one of the influential communications agencies in Russia – IQ marketing, and this step turned out to be decisive in shaping her career. As a project manager, she was instrumental in helping the agency become a leading marketing company in the early 2000s. IQ marketing is the owner of two Golden Lions, which received them at the prestigious Cannes Advertising Festival. Zhanna’s team organized over 300 events for the largest Russian and foreign brands, including a city parade and numerous PR events. These achievements highlighted her creativity and ability to achieve exceptional results under challenging conditions.

Revolutionizing the Industry

The pivotal year of 2005 marked a turning point with the founding of eventcatalog.ru, an innovative online platform aimed at revolutionizing the event industry in Russia. This portal streamlined the process of event planning by providing a comprehensive directory of industry contacts and suppliers. Zhanna’s foresight not only simplified collaboration but also elevated industry standards, catalyzing professional growth across the sector.

In addition to the online project, several paper editions of the catalog were also printed. This catalog has become one of the  important tools for event organizers throughout Russia. It was thanks to him that the event industry and competitive market were formed in Russia, suppliers of event services began to appear, new venues opened, new shows and technologies were formed.

Photo Courtesy: Zhanna Vasenina

Leadership and Influence

Zhanna’s entrepreneurial spirit continued to soar with the establishment of event.ru, a leading information portal for event professionals. For a decade, she served as its visionary Editor-in-Chief, leveraging the platform to share industry insights, case studies, and interviews with key stakeholders. With a commitment to excellence and a keen eye for industry trends, event.ru has solidified its position as a trusted source of up-to-date information and insider analysis.

Published in glossy print format, each issue of event.ru exudes prestige, encapsulating a broad spectrum of content. From exclusive interviews with finest event agency executives and event clients to in-depth case studies and reviews of successful events, every edition serves as a comprehensive guide to the dynamic field of event management.

Beyond its role as a publication, event.ru plays a pivotal part in fostering professional growth and the qualitative advancement of the event industry both within Russia and internationally. By providing a platform for learning, knowledge exchange, and the adoption of cutting-edge practices in event organization, event.ru actively supports and nurtures the professional community.

With its longstanding history and esteemed reputation, event.ru remains an indispensable asset within the industry, facilitating the development and strengthening of professional relationships among market participants. Under Zhanna Vasenina’s visionary leadership, event.ru continues to shape the landscape of event management, reinforcing its commitment to innovation and excellence.

A Legacy of Excellence

In the dynamic landscape of event management in Russia, Zhanna Vasenina stands as a visionary leader whose contributions have reshaped the industry. Founder of the prestigious “Event of the Year” award in 2011, Zhanna Vasenina introduced this esteemed accolade to recognize and honor outstanding achievements in event organization across the country.

Established with the aim of celebrating excellence and innovation in the field, the “Event of the Year” award has become a cornerstone of the Russian event industry since its inception. Held annually, this coveted award ceremony attracts the participation of leading event professionals, showcasing the right practices and creativity that define exceptional event management.

Through her initiative and dedication, Zhanna Vasenina has not only elevated the standards of event organization but also fostered a spirit of competition and aspiration within the industry. The “Event of the Year” award continues to inspire event organizers to push boundaries, innovate, and deliver unforgettable experiences that resonate with audiences.

Under Zhanna Vasenina’s guidance, the award has grown to become a prestigious symbol of achievement, drawing attention to the diverse talents and capabilities within Russia’s vibrant event community. It serves as a testament to her commitment to excellence and her vision for advancing the professional standards of event management nationwide.

As she continues to lead and innovate, Zhanna Vasenina remains a beacon of inspiration, driving forward the evolution of Russia’s event industry with passion, vision, and a commitment to excellence.

Published By: Aize Perez