By: Travis Mane
In the world of tree services, where the stakes are high and the work is often dangerous, David Engel and Brittany Parsons Engel stand out as leaders dedicated to both their craft and their community. As the founders of Am/Pm Tree Service, Inc., they bring a wealth of experience and a deep commitment to fire safety and prevention. Their journey is one of passion, resilience, and an unwavering dedication to making a positive impact.
A Legacy of Expertise and Commitment
David Engel has been entrenched in the tree industry for over 25 years. His expertise as a precision cutter has always been underpinned by a keen awareness of defensible space guidelines—standards that have evolved significantly over the years. Staying abreast of these changes has been crucial for David, especially given the high stakes of his work near the fire-prone regions of Northern California, including the area surrounding the Tahoe National Forest. His business, Am/Pm Tree Service, Inc., has been operational for over 12 years, providing crucial services such as property clearing and maintenance to ensure defensible space.
Brittany Parsons Engel brings a complementary skill set to the table. A fifth-generation entrepreneur, Brittany’s business acumen was honed from a young age. She started managing construction projects at 18 and launched her own consulting firm at 19. Her background in criminal justice and her experience in raising a family have only deepened her resilience and problem-solving capabilities. Together, the Engels form a powerhouse team, blending technical expertise with strategic business management.
Educating and Empowering the Community
One of the key contributions of Am/Pm Tree Service, Inc. to fire safety is their commitment to education. “We prioritize defensible space awareness and the importance of maintaining your properties by reducing fire fuel before it’s too late,” says David. This proactive approach is central to their mission. By educating clients and communities about the importance of fuel reduction services, they aim to make neighborhoods more fire-resistant.
Brittany adds, “Although we are equipped to help with hazardous and dangerous situations, we believe that one of the most effective ways to make an impact is by educating the community on preventative measures.” This dual focus on immediate action and long-term prevention is what sets their company apart. Their dedication is not only evident in their work but also in their approach to pricing, offering special rates for preventive measures to encourage more people to take action before disaster strikes.
Facing Challenges with Strategic Planning
Operating in the tree service industry is fraught with challenges, from staffing issues to the inherent dangers of the job. However, the Engels have built a strategic plan to navigate these obstacles. “Obstacles are always a part of business,” David notes, “but we focus on building a strategic plan to help us overcome these challenges.” Safety is a top priority for both their customers and employees, and this emphasis on safety helps them attract and retain skilled workers.
Brittany’s leadership and business savvy have been crucial in creating a company culture that prioritizes integrity and reliability. “We create a company culture that prioritizes integrity and reliability,” she says. Their efforts have paid off, with many employees staying with them for nearly a decade—a testament to the positive working environment they have cultivated.
Making a Difference: Stories from the Field
The Engels’ commitment to fire safety is perhaps best illustrated by their response to the River Fire that devastated the town of Colfax. “The cleanup and recovery process was atrocious,” David recalls. Their team spent two weeks clearing debris and preparing the land for rebuilding. The devastation was immense, but their efforts brought hope and relief to those affected.
One particular story stands out: a client with a 10-acre property that was largely destroyed by the fire. “The entire property was burned down, except for the house and garden,” David remembers. The Engels’ team worked tirelessly to remove the debris, helping the client begin the slow process of rebuilding. This story underscores their ability to bring not just physical recovery, but emotional support and hope to those impacted by wildfires.
Leading Through Innovation and Continuous Improvement
Staying at the forefront of the industry requires a commitment to ongoing learning and innovation. The Engels take this responsibility seriously. “We don’t take training and development for granted,” says Brittany. They regularly review defensible space guidelines and keep up with changes in regulations, ensuring they are always equipped with the latest knowledge and best practices.
Their vision extends beyond their own company. “We aim to not only keep up with industry regulations but also lead through innovation,” Brittany explains. By striving to connect with others in the tree industry and fostering a sense of camaraderie, they are helping to build a stronger, more resilient community of professionals dedicated to fire safety.
Looking Ahead: A Vision for the Future
As they look to the future, the Engels remain focused on their core mission: protecting communities from the devastating effects of wildfires. Their strategic approach, rooted in education, safety, and continuous improvement, positions them as leaders in their field. They are not just reacting to the challenges posed by wildfires—they are actively working to prevent them, making a lasting impact on the communities they serve.
David and Brittany Parsons Engel’s journey with Am/Pm Tree Service, Inc. is a testament to the power of dedication, expertise, and a deep-seated commitment to making a difference. Their work is a beacon of hope in an industry where the stakes are incredibly high, and their story is one of resilience, innovation, and unwavering commitment to the safety and well-being of their community.
Published by: Holy Minoza
