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Jonathas Freitas, the Brazilian reinventing the technology and entrepreneurship sector

(Jonathas Freitas and his wife Carolina Barros)


 According to data from the International Data Corporation (IDC) published by the  ABES (Brazilian Association of Software Companies), Brazil currently holds 1.65% of investments in technology globally, and 40% of investments in all of Latin America. 

In this scenario of development for this sector in Brazil, the young entrepreneur Jonathas Freitas acts as one of the protagonists of the private sector, which seeks to develop large businesses in a highly scalable way.

Whoever is in the technology sector in Brazil has probably heard of Jonathas Freitas, or simply Jhon. In 2021, Jonathas Freitas’s biography was already impressive, with more than 40 startups in the portfolio, some of them with international recognition. But 2022 was the big year in Freitas’ life. He expanded his investments outside the technology sector, investing in cosmetics, real estate, advertising, distribution, and hospitality. He made big moves in business, approached the Swiss government, and even invested in Asia. Brazil definitely became small for Jonathas Freitas. He is also a BMW ambassador and works with one of the largest social programs in Brazil, the Ayrton Senna Institute, named in honor of the famous racing driver to support education.

In recent decades, Jonathas has transformed his goals into a network of businesses spread across different countries and in different formats. Recently, he was on a business trip through Europe and met with some of the most important executives in Switzerland and Germany. Earlier this year, he was in New York accompanied by his wife, Carolina Barros, for a series of business meetings that should take place over the next few years.

All of these ongoing businesses in multiple locations are possible because Jonathas has embraced a worldwide trend towards running multiple businesses. The entrepreneur acts as a “serial entrepreneur,” a modality in which the investor acts as an investing partner and becomes a business advisor, but does not participate in the administration, enabling the infinite creation of businesses. 

Through Instagram, Jonathas shares the backstage of his life, news about his businesses and tips for other entrepreneurs looking to improve their businesses. He has already received the main awards for entrepreneurs in Brazil, is respected by the entire Brazilian press, is starting to make important moves internationally and is certainly a name that should become more and more constant in international business, especially in technology.

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