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Scott Saffold and The Business Value of Continuous Professional Development

Scott Saffold and The Business Value of Continuous Professional Development
Photo Courtesy: Unsplash.com

Earning a professional credential can require years of education, examinations, supervised experience, and specialized training. Yet in many fields, reaching that milestone is less an endpoint than the beginning of a much longer process. Technology changes, new research emerges, customer expectations evolve, and methods that were considered standard a decade ago may eventually be replaced by better ones.

That creates an important question for organizations employing highly trained professionals: how much attention should they give to learning after formal education is complete? Continuing education is sometimes viewed primarily as a requirement to maintain a license or certification. From a business perspective, however, its value can be much broader. Organizations that encourage people to keep developing their knowledge can become better prepared to adopt useful innovations, respond to changing conditions, and build stronger capabilities over time.

Physician executive Scott Saffold offers an example of a career built on both formal training and continued professional development. His ENT Health professional profile outlines a background that includes medical education, residency and fellowship training, and board certification in otolaryngology–head and neck surgery. That foundation is important, but the larger lesson applies to physicians, attorneys, engineers, accountants, executives, and many other professionals. Expertise has to keep developing because the environment in which it is applied rarely stands still.

“The knowledge that gets you started in a profession cannot be the only knowledge you rely on for the rest of your career,” says Dr. Saffold. “You have to remain willing to learn, question your assumptions, and understand how your field is changing.”

Experience and Learning Work Together

Experience is one of the most valuable forms of professional development. Years spent solving problems expose people to situations that cannot be fully reproduced in a classroom. They begin to recognize patterns, anticipate complications, and understand which details deserve greater attention.

Experience alone, however, has limitations. Repetition can reinforce effective practices, but it can also reinforce outdated ones if professionals rarely encounter new ideas or challenge familiar assumptions.

Continuous development creates a useful counterbalance. New research can prompt experienced professionals to reconsider established practices. Training can introduce technologies or methods that did not exist when they entered the field. Conversations with colleagues can reveal different approaches to familiar problems.

The result is a cycle in which experience provides context for new knowledge and new knowledge changes how future experience is interpreted. Organizations benefit when employees remain engaged in that process rather than assuming that expertise, once acquired, remains permanently current.

Learning Has an Organizational Return

Professional development is easy to see as an expense. Courses cost money, conferences require travel, and training takes employees away from their usual responsibilities. The return can be harder to identify because it often appears gradually.

Research suggests that the benefits can extend well beyond acquiring a particular technical skill. A 2024 LinkedIn Learning report found that organizations with mature career-development initiatives were more likely than others to report positive indicators in areas such as profitability and their ability to attract and retain talent. The report also found that companies with strong learning cultures were more likely to be further along in adopting generative AI, illustrating how workforce development can influence an organization’s ability to respond to emerging technology.

The relationship makes intuitive sense. When employees routinely learn new skills, the organization has more internal capacity to respond when circumstances change. A new technology does not necessarily require starting from scratch. An employee can move into a more demanding role without having to acquire every necessary skill after the promotion. Knowledge can also spread as experienced employees share what they have learned with colleagues.

This makes professional development part of workforce planning. The question is no longer simply what employees need to know for their current jobs, but what capabilities the organization may need from them several years from now.

Development Should Be Connected to the Work

More training does not automatically produce better results. Professional development creates the greatest value when it is relevant to the problems employees actually face and the direction the organization is trying to go.

An engineer may benefit from learning a new technical method, while someone moving into management may need a stronger understanding of finance or communication. An attorney may need to stay current on regulatory changes. A physician may need to evaluate new technologies, treatments, or research. A senior employee preparing to lead a team may require development that has little to do with the technical expertise that originally made that person successful.

That distinction is important because careers rarely remain static. Responsibilities change as people become more experienced. The strongest technical performer may eventually supervise others, manage a budget, participate in strategic planning, or make decisions affecting the entire organization.

“Development should follow responsibility,” says Dr. Saffold. “As people’s roles expand, the knowledge and skills they need often expand with them.”

Leaders can support that progression by looking beyond generic training programs and considering what individual employees are likely to need next. Sometimes the most useful development opportunity will be formal education. In other situations, it may be a new assignment, exposure to another part of the organization, or the opportunity to work alongside someone with different expertise.

Learning Helps Organizations Adapt

The business case for continuous development becomes particularly clear during periods of change.

Consider how quickly artificial intelligence has entered professional workplaces. Organizations in law, finance, healthcare, engineering, marketing, and many other fields are now deciding where these tools are useful, what risks they introduce, and how employees should work with them. Technical capabilities are changing quickly enough that knowledge acquired only a few years ago may offer little guidance.

The World Economic Forum’s Future of Jobs Report 2025 found that employers expect 39 percent of workers’ existing skill sets to be transformed or become outdated between 2025 and 2030. In response, 85 percent of employers surveyed said they planned to prioritize upskilling their workforce.

Those figures illustrate why continuous development has become more than a benefit offered to employees. Organizations cannot always predict which specific skills they will need five years from now, but they can develop a workforce accustomed to learning.

That adaptability has value even when change is less dramatic. Regulations evolve. Customer preferences shift. Competitors introduce new approaches. Professionals who regularly update their knowledge are better positioned to evaluate those developments rather than simply reacting to them.

Creating an Expectation of Growth

Organizations do not need unlimited training budgets to take professional development seriously. They do need to make learning a normal part of working life.

Leaders influence that culture through the questions they ask and the behavior they model. When experienced professionals remain curious, seek outside perspectives, and acknowledge that their own knowledge has limits, they make it easier for others to do the same. When employees are encouraged to share useful information rather than keep expertise to themselves, individual development can become organizational knowledge.

There is also value in giving people opportunities to apply what they learn. Training that never changes someone’s responsibilities or influences the way work is performed can quickly feel disconnected from reality. New knowledge becomes more valuable when employees have opportunities to test it, discuss the results, and refine their approach. These habits help prevent an organization from becoming overly dependent on what worked in the past.

Expertise Is Never Completely Finished

Professional credentials remain important because they establish meaningful standards of education and competence. Experience adds another layer, providing judgment that develops through years of applying knowledge to real situations. Continuous development connects the two by ensuring that experience remains informed by new ideas.

For organizations, the benefits can accumulate quietly. Employees become capable of assuming greater responsibility. New technologies can be evaluated by people who understand both their potential and their limitations. Institutional knowledge grows rather than remaining fixed, and the organization becomes better prepared for changes it cannot yet anticipate.

That is why professional development deserves to be viewed as more than a compliance requirement or employee perk. It is one way organizations invest in their future capabilities.

The strongest professionals rarely reach a point at which they have nothing left to learn. Organizations that understand that principle can benefit from it as well.

US Reporter

This article features branded content from a third party. Opinions in this article do not reflect the opinions and beliefs of US Reporter.

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